The Right Creators for the Right Software

Ternary House is an influencer marketing agency focused on AI productivity, workflow automation, and creator/business software.

We research YouTube creators whose audiences regularly discover, evaluate, and use practical software. Our focus is not simply whether a creator talks about AI, but whether their content gives viewers a genuine reason to care about a particular product.

Laptop displaying software tutorials beside a monitor showing a YouTube creator research spreadsheet
Laptop displaying software tutorials beside a monitor showing a YouTube creator research spreadsheet

01 — Start With the Audience

A creator can attract thousands of views without reaching people who need your product. We examine what viewers come to learn, the problems they're trying to solve, and where your software fits.

02 — Look Beyond the Numbers

Follower counts and occasional viral videos don't tell the whole story. We examine recurring content, practical demonstrations, and recent video evidence to build a clearer picture of creator relevance.

YouTube tutorial recording setup with a camera, microphone, and monitor displaying a productivity so
YouTube tutorial recording setup with a camera, microphone, and monitor displaying a productivity so

03 — Make the Integration Make Sense

A useful sponsorship should feel connected to the video—not inserted into it. Our approach considers how a product can address a real task within the creator's established content style.

Our Founder

Ternary House was founded to bring a research-led approach to creator partnerships for AI and productivity software.

Its founder draws on a background in mathematics education, computer science studies, and practical AI/software work to guide the agency's strategy, research standards, and key partnership decisions.

Tasheen Uzzaman Khan, Founder and CEO of Ternary House.Tasheen Uzzaman Khan, Founder and CEO of Ternary House.
Tasheen Uzzaman Khan

Founder & CEO, Ternary House